WAIO Foundations: AEO and GEO
How AI engines decide what to cite, and what to do about it. The mechanics behind AEO and GEO, and the first changes that earn your content a citation.
About this session.
Being the best answer used to mean ranking first. Now it means being the source an AI quotes when it writes the answer, and that's a different contest with different rules. This session goes inside the citation decision: how answer engines retrieve and rank passages, how generative engines synthesize and attribute, and why the same page can win in one and vanish in the other. We work through real prompts across ChatGPT, Claude, Perplexity, and Google AI Overviews, look at what got cited and why, and turn that into a short list of changes you can make to your highest-value pages right away. Built for marketers and site owners tired of guessing why they do or don't show up.
Hosts.
What you'll learn.
- The difference between AEO and GEO, and why optimizing for one without the other leaves citations on the table.
- How ChatGPT, Claude, Perplexity, and Google AI Overviews each pick their sources. The mechanics are not the same across engines.
- What makes content quotable to an AI: the structural and semantic signals that get a passage lifted into an answer.
- Why traditional ranking and AI citation are different games, and where your existing SEO work does and doesn't carry over.
- The first changes to make this week to earn citations, and how to tell whether they're working.
Save your seat.
Free to attend. Replays available right after the webinar.
